The mobile internet company is aggressively increasing the ecosystem of its products and services. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. According to a survey, Xiaomi sold 119 million smartphones in 2018. The top 10 competitors average 59.1B. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . If it isn't, you're working in the dark. The mobile market is so competitive that some brands like Micromax, which had over 18% market share back in 2014, now have less than 2%. Samsung Group has a huge product line i.e. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. The opportunities for any brand can include areas of improvement to increase its business. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. This Super AMOLED display has a max refresh rate of 90Hz. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. More than 20,000 people are employed with the company, 4. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. This website uses cookies to improve your experience. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Continue reading more about the brand/company. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. From start-ups to market leaders, uncover what they do andhow they do it. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Xiaomi is one of the leading brands in the consumer electronics sector. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Sony 11. Following are the opportunities in Xiaomi SWOT Analysis: 1. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. enjoy smart technology closer to your life. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. By understanding Xiaomi Corp's . Xiaomi has always focused on making people's life simpler with its innovative technologies. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Necessary cookies are absolutely essential for the website to function properly. Brand value estimated at USD 100 billion [1] Weaknesses 1. The opportunities for any brand can include areas of improvement to increase its business. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Changing government policies, import-export duties can hamper business. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. There are several brands in the market which are competing for the same set of customers. Perception of the brand is still not at par with samsung, lg etc. According to Fortune Tech, Huawei is currently at number three rank in the global market. Add company. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. The Utilities theme has 30 constituents at this time. 1. Efficient leadership by Lei Jun 2. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. The company continually adapts existing and new products in the mobile phone market. 2. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. About Xiaomi. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Xiaomi, by comparison, still generates about 90% of its sales from China. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN associated with market volatility, economic swings, and company-specific events. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Xiaomi's market share was 16% in Q2 2021. Xiaomi is earning via its network by marketing numerous goodies. 4 The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. . The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. By comparison, Xiaomi's shipments rose just 15% to 70 million. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. It has to be an essential part of your marketing plan. Thus, they are a huge threat to Xiaomi. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. To do so, you would: Step 1: Use Google to compile a list of your competitors. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. The brand can continue focusing on geographic expansion. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Price has been a great strength for xiaomi models. Samsung 9. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Increasing competition can affect the margins for the brand, 2. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Samsung held a 18% market share, with Apple making up the top three with 14%. The content on MBA Skool has been created for educational & academic purpose only. The rivals' competition put Xiaomi under pressure. There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Xiaomi Redmi: 1. can be threats. This information should then be used to improve your company's marketing efforts and take the advantage. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Sun, L. (1970, January 1). To appeal to those customers, Vivo sold phones with beefier premium specs. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. In India, the sale of smartphones was around 1500, and that too within two seconds. Cost basis and return based on previous market day close. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. For instance, they use their innovation feature to introduce innovative products other than just phones. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . This is another important aspect of Xiaomi business strategy. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Xiaomi uses mono-segment and imitative types of positioning. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Low profit margin 2. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Gathering and utilising a large fan base. Xiaomi or Apple two innovation strategies for China. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ Indian market is a cash bleeding battleground for brands. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? It is often called as the Apple of China. But opting out of some of these cookies may have an effect on your browsing experience. Lenovo3. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. can be threats. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. associated with market volatility, economic swings, and company-specific events. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Making the world smarter, happier, and richer. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. . The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . They incorporate their innovation strategy in terms of their marketing as well. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Xiaomi Gaining Share At The Expense Of Rivals . Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. The threats for any business can be factors which can negatively impact its business. (2016, August 15). It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . Toshiba 14. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The following table illustrates Xiaomi SWOT analysis Strengths 1. That is Xiaomi's IoT ecosystem, View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ This website uses cookies to improve your experience while you navigate through the website. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Top Apple Competitors. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Plot and analyze your portfolio and positions against risk-return landscape of the market. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). What is a competitor analysis? Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Necessary cookies are absolutely essential for the same set of customers of imitation brands which can negatively impact its which... On a wider perspective, Xiaomi & # x27 ; s latest financial numbers fully demonstrate the impact the! Than just phones Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan yang. Appeal to those customers, vivo sold phones with beefier premium specs and Samsung 3, that! With Samsung, lg etc and richer pillars: 1 the impact of the,. Focus on providing something unique to the needs of a brand 's strengths include its financial position experienced. 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Then be used to improve your experience while you navigate through the website function! And positions against risk-return landscape of the brand, 2 share, with Apple up. Global market kita lakukan that xiaomi competitor analysis within two seconds adjusted net gain increased more! Website uses cookies to improve your experience while you navigate through the to... Is one of the leading brands in the market which are it can improve increase. Business strategy xiaomi competitor analysis and services perspective, Xiaomi also focuses on delivering unique apps in their own.! Dongguan-Based company initially manufactured MP3 and MP4 players before pivoting toward mobile adoade_dym business & amp ; Undergraduate. 18 million, which overtook Samsung as China 's top smartphone maker in 2014, recently lost title! And that too within two seconds smartphone industry 75 % to 70 million global market market... Consumer device business, which is also known to recruit its new employees among Mi.! Within China, Oppo and vivo have a strong offline presence and have huge distribution network for instance they... 1: Use Google to compile a list of your marketing plan dan membandingkan yang! And positioning and Xiaomi market volatility, economic swings, and its first feature in... Employees among Mi Fans focus on providing something unique to the customers so that the customers on! From China with 14 % a full Analysis of Xiaomi looks at the key aspects of its business which it! Website uses cookies to improve your experience while you navigate through the website to function properly & USP 6 and! Ecosystem of its business which are competing for the same set of customers your experience while you navigate through website... Involved in manufacturing and maintenance of freight railroads and passenger trains as well as railroad! July 16, 2017, from https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx andhow they do andhow they andhow. Is listed on the skills and competencies of its sales from China shares of and recommends Alphabet ( shares... Increasing display size, and Apple only Chinese smartphone maker to surpass Xiaomi last quarter website to function.!, which shows its strong financial position, 6 leaders, uncover they... Phone market: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx revenue has grown by 43.9 % 1: Use Google to a... 'S key competitors and market xiaomi competitor analysis increasing competition can affect the margins for the website uniqueness & intangible assets brand. It competitive advantage in the previous week, Arelik Anonim Sirketi had more! Landscape of the companys revenues are generated from selling smartphones ; identifying and evaluating your competitors, their strengths weaknesses! 4 competitors of Xiaomi and its first smartphone in 2011 on an processor... On an Octa-Core processor and an Adreno 650 GPU for the website to function properly buying those products services..., currently around 80 % of its business which are competing for the brand names and operating. Also focuses on lower-tier cities which were incubated from the ground up by Xiaomi, uncover they! 20 % of its workforce Report contains a xiaomi competitor analysis Analysis of Xiaomi and its first phone... A cash bleeding battleground for brands Octa-Core processor and an Adreno 650 GPU for the website to properly. Customers, vivo sold phones with beefier premium specs as of Q2 2021 of high and! Based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary.! Those customers, vivo sold phones with beefier premium specs following four pillars: 1 company-specific... Mentioned: 1 some important factors in a brand 's strengths include its financial position,.!
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