Germn Alejandro Garmendia Aranis, one of the top Latin influencers, is a Chilean YouTuber, singer-songwriter, comedian, and writer who earns a well-deserved spot as one of the Top Latin Influencers. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. She said, We cant wait for them to come to save us . Sasha Merci. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. Best part of being an influencer: Meeting new people to spread her message. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. According to her, many of their disorders may come from factors not considered, such as colonialism. Top Latino influencers can bring insights into how best to establish meaningful connections between brands and audiences across different cultural backgrounds. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Table of Contents hide 1 Diego Velzquez 2 Francisco Goya 3 Joaqun Sorolla 4 Pablo Picasso 5 Jos Clemente Orozco 6 Diego Rivera 7 Joan Mir 8 Salvador Dal 9 Frida Kahlo 10 Fernando Botero 11 Jean-Michel Basquiat Diego Velzquez Jessica has always loved fashion, but since fat ladies are often underrepresented in the mainstream fashion media, she decided to create her very own platform. That last point is critical for . Dylana Lim Suarez is a Chinese-Latina fashion blogger, writer, stylist, and photographer based in New York City. . But before the 1960s, Latinos largely lacked influence in national politics. These influencers are a powerful force in the world of marketing. Juanpa Zurita 5. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. But there are also many up-and-coming influencers eager to find their first collaboration. Political strength, in fact, might well be the community's biggest gain over the decades. Negocios Now will announce more sponsors soon. In recent years she, as one of the top Latina influencers 2022, has expanded her reach by becoming an entrepreneur: launching a clothing line at Mango stores across North America called Thalia Sodi Collection. MICHELLE LEWIN @michelle_lewin (14.9M), 8. "But in some ways, it's never been at a lower point," she says, referring to the current wave of anti-immigrant sentiment. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Adrian uses EMDR and somatic-based treatments to help the community. This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. Hispanic YouTubers are those who use YouTube to create video content with a focus on the Hispanic community. In addition, partnering with top Latino influencers helps convey a message of inclusivity that appeals both to Hispanic audiences and broader audiences alike. Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Tanya Lozano . We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. And, crucially, they're politicians. MARIAND CASTREJON CASTAEDA AKA YUYA @yuyacst (17.1M), 5. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. Megan Homme (@meganhomme) 9. LA-based Venezuelan social media star Maria Alejandra Marrero, better known as Mariale, is an immensely popular Latin Influencer who hosts three YouTube channels, namely Mariale, SinPatuque, and Mar. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. Alondradressy is best known for her YouTube channel, where she posts makeup tutorials. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Chicago is home to many amazing things (culture, sports, and most importantly food! She put together 200 care packages that were distributed to women in Cuba in very remote areas. ADRIANA ALEJANDRE @latinxtherapy 106K (Top Latin Influencers), 46. It is reported that one of the very first influencers was Aunt Jemima. Famous Hispanic influencers have the power to sway public opinion and influence behavior. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Kasandra Flores (@kasandraxmua) 6. She posts pictures from all the best spots in the city that will make you really appreciate your home town. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. Updated on December 12, 2020. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. This list profiles a half-dozen political leaders, four of whom have run for mayor. The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. Shes worked with Portillos, AT&T, the Bank of America Chicago Marathon, and more. As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Hispanic influencers are not only effective at reaching Latin audiences, but they also have a deep understanding of Hispanic culture. Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. Gabriela Garcia is the founder and editor of Modern Brown Girl. 1. Top Latino influencers have become increasingly popular in recent years, due in part to their ability to communicate with a broad and diverse audience. We have to do it ourselves . 130 E. Randolph St. Rojas continues to grow her brand as well as her social media presence. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. Click below to see everything we have to offer. View this post on Instagram A post shared by GERMAN (@germangarmendia) Maria Bethany Other Notable Hispanic Influencers on YouTube: Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. @thepennycloset_ Claudia Felix-Garay is based out of Los Angeles, California. She has over 139 million followers on Instagram, uses her account to share photos and videos of her work, her personal life, and her political views, and is considered one of the most famous Latina Instagram influencers. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. The answer is an emphatic yes! This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Alexis and Samantha are unapologetically themselves, and shed a light on topics that affect their communities and highlight people who embody what it is to be a true boss. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Twitter - @lelepons - 1.8m followers. Amplifying brown voices, one story at a time. If youre searching for the right person to forge a partnership with, here at Amra & Elma, we present this list of 50 Top Latin Influencers in 2023 to help you promote your brand or products to Latin consumers. Kathy . In 2013, she captured more public attention after hosting the game show, Estrella TV Presenta: Esto es Guerra and the UFC Now. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. Who are some of the most popular Hispanic influencers in the United States? She launched her YouTube channel in 2006 and started uploading makeup tutorials. Latin-American comedian, content creator, author, and influencer, Juan Antiles, better known by his stage name Le Juan James, has risen to fame for his comedic sketches about growing up Latino in the United States. Credit: The Daily Line. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. By 2025, it will account for 12% of all U.S. buying power. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. In 1965, Chaves and Huerta organized the Delano grape strike; the longest strike in U.S. history, lasting from September 1965 to July 1970. Hispanic YouTubers come from different backgrounds and cultures which makes their videos unique and entertaining. Camila Cabello: Cuban-American singer Camila Cabello rose to stardom after joining girl group Fifth Harmony in 2012 before embarking on a successful solo career that includes two Billboard Hot 100 topping singles: Havana and Seorita with Shawn Mendes. See on Instagram. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Before her internet fame, Julie worked as a fashion editor and stylist. Whindersson skyrocketed to fame for his YouTube channel that contains comedic takes on life. ENGLEWOOD, CHICAGO By the time Eugene Sawyer became Chicago's mayor in 1987 following the sudden death of the first African American to hold the office, Black . Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. Her students also often appear in many of her videos. Gloria Lucas is a Mexican-American body positivity influencer specializing in intersectional eating disorders education. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. These social media stars have 1,000-10,000 social media followers. BMO Harris Bank is the Diamond Sponsor of the event, that also has the support of ComEd and Wintrust (Gold Sponsors), Remy Martin (Silver), Coca-Cola, People Gas (Bronze) and Mepis and Turimed, as small sponsors. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. Massy is on a mission to share her workout routines to change lives and inspire a new generation of trainers. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Nahrin (@oncloudnahrin) 2. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. JILLIAN MERCADO @jillianmercado (266K), 36. McCurdy is an actress and singer who starred in the Nickelodeon show iCarly. The organization also provides practical knowledge to advance ones legal practice. In August 2013, he founded his company Luque Social Gamer SL. Organization: Healthy Hood Chicago CHD Expert, the Chicago-based foodservice database and analytics firm, reported on the Mexican Restaurant Industry Landscape that Mexican food is heavily consumed by Americans . In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. Eloy Jimenez, Yoan . Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. Take a look at some of the great Hispanic artists that have shaped Western art and culture. Additionally, many Hispanic YouTubers use their platforms to provide valuable advice to their viewers on topics such as college readiness, financial literacy, mental health awareness, career advancement opportunities for Latinx individuals, and more. Since she decided to commit 100% to fashion blogging, modeling, and content creation, Carla has become one of the busiest Latin influencers in the fashion world. You can explore . As ambassadors for the companies they partner with, top Latino influencers help to make sure that messages are spread far and wide. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. . Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. FASHION INFLUENCERS 1. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. Simon Goldman (@simon__gold) 3. Reina Castellanos. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. Additionally, famous Hispanic influencers may attend events related to their field of interest or organize meetups for fans who want to connect with them directly. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. Maiah Ocando. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. Do brands usually work with top Latino influencers? All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. WHINDERSSON NUNES @whinderssonnunes (58.3M), 2. Cynthia is passionate about staying socially aware, supporting her community, and giving back. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). This Latina influencer and model of Cuban descent started posting on Instagram after being encouraged by a modeling scout, and soon enough, she quickly became popular on the photo-sharing platform. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. Dominican-American actress, host, and social media influencer Ana Marte is known for posting collaborative, meme-inspired sketches in addition to modeling photos on her Instagram feed. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. The Chicano movement emerged during the civil rights era with three goals: restoration of land, rights for farmworkers, and education reforms. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. With close to a million subscribers, her channel has evolved and includes vlogs about family and parenting, home organization, and going fully organic without spending too much. They make it a three-step process: Set your budget and campaign Invite influencers Launch your campaign Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. "Design & style to make you smile" - says Will's Instagram BIO. From its Hispanic neighborhoods on the lower west side to its upscale Mexican cuisine in The Loop, to museums, shops, botanicas and beyond, Chicago proved to be a city filled with Latino influence. Suite 3200 She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. From iconic figures like Eva Longoria to contemporary stars like Cardi B, Hispanic influencers in the United States have made their mark on the mainstream stage. Lorraine C. Ladish. 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